There’s more to travel than seeing a city from the back of a bus, or grabbing some franchised fast food. It’s about exploring and experiencing all that a destination has to offer.

Throw away your map and get lost in a strange city. Find a restaurant filled with locals and savour a meal you can’t pronounce. It’s not about where you travel, it's about how you travel.

British Airways understands this, and proudly presents The Insider’s Guide: a celebration of those special moments, wonderful memories and great stories that happen when you step off the beaten track, see the world through different eyes or go off in search of a little adventure. Enjoy the journey.

iafrica.com and British Airways are giving away two tickets to London to allow you to explore this wonderful city on your own terms. For those who don't win the tickets, we've got R4800 in shopping vouchers to give away too!

All you have to do to stand a chance of winning is tell us — in less than 50 words — your best 'off the beaten track' travel experience...
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Competition rules
  • The prize consists of:
    1. 1st prize: Two World Traveller (economy class) return tickets from South Africa to London on British Airways. The tickets are valid from 1 July 2009 - 31 March 2010, with bookings made subject to availability. Tickets are non-transferable and cannot be used on domestic flights. All other expenses and arrangements, including visas, accommodation and transport are the responsibility of the prize-winner.
    2. 2nd prize: 3 x R1000 shopping centre gift vouchers
    3. 3rd prize: 6 x R300 shopping centre gift vouchers
  • Winners will be contacted by email or telephone and announced on the iafrica.com site.
  • The prizes cannot be exchanged for cash.
  • The judges' decision is final and no correspondence will be entered into.
Closing date: 30 June 2009