Cathay Pacific Airways? CX Mobile application has proved a hit with users, helping to make the airline one of the industry leaders in offering mobile services to users of smart phones.

Most airlines currently only offer mobile applications for iPhones, but Cathay Pacific has gone further by extending its service for BlackBerry and Windows Mobile (with support for the latest Nokia and Sony Ericsson devices).

Users of the mobile application are able to take advantage of smart phone capabilities to acquire information about flight arrivals and departures, check in for their flights, read about the place they are flying to using 'City Guides', and access all mobile services at m.cathaypacific.com from the convenience of their own mobile device.

Country Manager for Cathay Pacific South Africa, David Ryan, said: "We are the only airline to offer a mobile application for so many different platforms, enabling us to reach out to more customers. The application has already proved very popular and we are pleased that an increasing number of frequent business travellers are carrying the Cathay Pacific brand in their pocket. We intend to stay ahead of the game in offering the most relevant technology and mobile solutions to make our loyal customers? journeys even more hassle-free.?

To download the application, iPhone customers can visit the iTunes store and download CX Mobile directly. Other smart phone users can use their mobile device and go to m.cathaypacific.com to download and install the CX application.