Low cost airline Mango was named as South Africa’s top low cost airline brand on Sunday in this year’s Sunday Times Top Brands survey. The airline came third to SAA and British Airways in the overall consumer airline category, but scored higher than its rivals.

Earlier this year Mango pipped its competitors too as coolest low cost airline in the Sunday Time Generation Next survey in May preceded by a PRISM Award for its in-flight magazine 'Juice'.

“Recognition, in particular by consumers, of our brand is heartening,” says Mango CEO Nico Bezuidenhout. “Mango has continually shown improvement in the Top Brands Survey and was encouraged further when earlier this year we were also recognised by generation next as the coolest airline brand in the country.”

“We did not fare as well as a business to business brand in the corporate category,” added Bezuidenhout, noting Mango charting behind its competitors. “It is an area we are focusing on with already measurable results in brand gains among business and corporate travel communities.”

Mango propagates affordability and value, warmth and a business ethic reflected in every member the airline. “Mango is an airline for all the people of South Africa,” he says.


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