Why pay for an over-night stay at a hotel when all you need is a few hours to freshen up? It’s an idea that is likely to appeal to many consumers who only need a short period of time in a hotel.
By-the-hour hotels is not a new concept, however have a reputation for being used for illicit reasons, said Sean Hennessy, a hotel consultant and an assistant profession for hospitality at a New York based university.
Typically, these “by-the-hour” hotels are found at low budget hotels, the enterprises today target middle-class to affluent customers in sought-after locations for vastly different purposes.
“Now, more than ever before, the hotel industry is focused on trying to generate as much revenue as possible and taking advantage of empty rooms during the day is one way to do that,” Hennessy said.
The guests that might make use of this services are people with lengthy lay-overs, corporate travels who need a quiet space to work or even locals who need some downtime during the day and find it easier to check into a hotel than go all the way home.
Hennessy said that it is often difficult for hotels to administer such short stays on their own and instead are collaborating with companies that can help them.
HotelsbyDay.com is one example, it has presence in more than 60 cities in the US alone, as well as locations in London and Paris. The brand works with more than 600 hotels in the three0five start categories. Room are available for a minimum of four hours between 9am-7pm. Prices vary, however average at about $90 for four hours.
And now, with the app Recharge, users can book rooms by the minute at luxury properties in New York City and San Francisco. Recharge started in San Francisco in 2016 and last April in New York City and can be used to book rooms by the minute in about 20 hotels in each destination, at any time of day or night. Many are five-star properties, such as the Surrey and the Pierre in New York City and the Taj Campton Palace in San Francisco, and some are in the four-star category. This year, the service will expand to Chicago, Los Angeles, Miami and Washington.
Manny Bamfo, the company’s co-founder and CEO, said that he started Recharge because he believed that there was a demand for hotel stays in minute-increments. These stays can be booked for immediate visits, or in advance; but booking is strictly through the same.
“You pay for the amount of time you need and nothing more.” – Bamfo said
Hotels benefit, too, Bamfo said: According to the company’s research, a 250-room property can get almost 275-rooms’ worth of revenue in one day from these short stays.
Every hotel listed on Recharge’s app has a service fee, ranging from $30 to $50( around R300 to R600). The more luxurious the hotel, the higher the fee. -New York Times.