Tickets for top West End shows may cost a mint, but lots of London entertainment is completely free.
Ceremonial occasions like the Changing of the Guard, the State Opening of Parliament and the Lord Mayor's Show attract many visitors, as well as street festivals and annual events. Chinese New Year, the London Marathon, the Notting Hill Carnival and the Great River Race are regular fixtures on the capital’s social calendar, while jugglers, buskers and mime artists please crowds all summer in Covent Garden, Trafalgar Square or the South Bank.
To save booking fees on theatre seats, book in person at the box office rather than through a ticket agency. Avoid touts — those tempting discounted offers may not be genuine. Some theatres, notably the National, offer a handful of standby or cheap same-day tickets for every performance (early birds snap up bargains as soon as the box office opens).
The Globe Theatre sells 'groundling' (standing) tickets for just a fiver. Leicester Square’s theatre ticket kiosk run by London theatres (known as Tkts) sells same-day top-price tickets at half-price (plus a service charge). Fringe theatre and cabaret or comedy shows at pubs and clubs generally start around the £10 mark, compared with £25+ at most of the main theatres, while drama school productions (eg at the Guildhall) may be free.
You can pay the best part of £20 for a superior seat at one of the top West End cinemas in Leicester Square, but just a stone’s throw away in Leicester Place is the Prince Charles, an independent repertory cinema with showings from £4 (even cheaper for members). Mainstream chain cinemas such as Odeon or Cineworld sometimes offer cheap deals before midday, or on quiet weekdays.
Look out for free music in many of the city’s churches (lunchtime concerts take place somewhere most weekdays) or bands in public parks. There are free jazz sessions at the National Theatre and the Barbican foyer, and live opera is sometimes relayed on huge outdoor screens in Covent Garden piazza or Trafalgar Square in summer.
Lunchtime rehearsal concerts are free or very cheap at London’s music conservatoires (Royal Academy of Music and Royal College of Music), and studio audiences can attend BBC broadcasts from Maida Vale free of charge too (book well in advance for these). Most famous of London’s musical happenings are the Proms or promenade concerts at the Royal Albert Hall and Cadogan Hall, where same-day standing-room-only tickets are sold for £6 or so.
Always ask about concessions for under-16s, students or over-60s (take some identity); some reductions are available for disabled visitors too.
If you’re on a strict budget, opt for self-catering. Buy ready-made sandwiches or market provisions and enjoy them in local parks or squares, as many working Londoners do during their lunch hours. Choose self-service cafés or snack-bars in less fashionable parts of town rather than conventional restaurants, though set-price lunches or pre-theatre suppers can be very good value, even in famous establishments.
Well-known, reliable chains like Spaghetti House or Pizza Express can fill you up for a moderate outlay. Gastropubs offer flexible dining and drinking throughout the day. The best serve excellent 'modern British' cooking, but drinks can easily add as much to your bill as food.
Ethnic eating is amazingly varied in London — few national cuisines aren’t represented somewhere in the city. Brick Lane’s Bangladeshi curries and Jewish bagels are famous, while in Chinatown you can stoke up on dim sum for very little money. For something more home-grown, try afternoon tea, pie-and-mash or fish-and-chips. Check your bill carefully, and don’t feel obliged to leave tips in pubs and bars, or if service is already included.
There’s no charge for window-shopping. You can visit the Silver Vaults and ogle designer wear at Harvey Nichols or jewellery in Hatton Garden without a penny in your pocket. Sales hit London in January and July, when canny shoppers turn out in force to snap up bargains.
Best-value mainstream department stores are John Lewis (‘never knowingly undersold’) and Marks and Spencer. Check out second-hand or discount shops like Rokit or Beyond Retro for vintage and designer clothing. London’s markets are always full of life and colour. Berwick Street and Borough are good for specialist food products, Columbia Road for flowers, Camden Passage and Portobello Road for antiques and collectables, Greenwich and Covent Garden for arts and crafts.
The best hunting grounds for second-hand books are Charing Cross Road or Riverside Walk under Waterloo Bridge (South Bank).
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