The entire country of Sweden has now been listed on Airbnb, in a tourism campaigned aimed at highlighting the country’s natural beauty.
According to the campaign, based at https://sweden.withairbnb.com/, Sweden’s constitution protects everyone’s right to be free in nature. It’s called allemansrätten, or ‘freedom to roam’, and it’s beautiful.
“Swedish nature isn’t just a piece of land with trees and lakes and cliffs – it’s a home with all the necessities and amenities that any great home should have,” the site says. “It’s a place where you can eat berries from the ground, sleep under the stars, swim in the lakes and roam freely.”
Airbnb listings include such remarkable places as “rugged cliffs shaped by the ice sheet”, “cozy glade in beech forest”, and “rocky island in the Stockholm archipelago”.
It’s a bit farfetched, as these locations can’t actually accommodate anyone with any readily-available amenities. Nevertheless, it’s a clever way to promote the Scandinavian country’s spectacular natural beauty.