Whether it’s your private journey or a group trip, sponsored or paid out of your own hard-work and saving, cultural or purely hedonistic; the way in which we think of travel is rapidly changing from a “what do I get out of it” scenario, to a “what can I put back in”.
By this same token many travel companies are now looking at a way to give back in as diverse a way as the places they advertise.
One such example is Club Travel Corporate, who has upped its game with regards to socio-economic development.
With a number of impactful strategies which have been selected by the business, staff and clients, the ‘30 Wishes’ campaign stands out on top.
The ‘30 Wishes’ campaign invites staff, clients and the public to submit a wish for any charity, cause, business or individual in need. Club Travel Corporate then selects and grants 30 of these wishes, one for every year Club Travel has been in business, all granted during the company’s birthday month.
“Through this campaign, we contributed a total of R250 000 which is only a percentage of our total annual spend,” said Wally Gaynor, managing director of Club Travel. Previous beneficiaries include The CHOC Foundation, The JDI Foundation, Reach for a Dream, CANSA and SPCA.
Club Travel Corporate’s unique socio-economic development strategy is aimed at amplifying its impact through its scalable financial model, and staff involvement. “It is also in keeping with our company positioning, For Great Returns,” added Gaynor.
All Club Travel Corporate’s socio-economic development and corporate social investment initiatives are managed and delivered through Club Cares, the company’s dedicated CSI vehicle. Club Cares is based on the principles of inclusivity and shared responsibility which have galvanized many major travel companies and advocates.
All Club Travel Corporate’s staff contribute monthly to Club Cares, the company matches the staff contribution, and this money is then added to its total socio-economic development investment.