Cape Town’s tourism sector is set to get a major boost from a bilateral partnership with New York.
NYC & Company has signed a deal with Cape Town Tourism that will see the two cities market each other as tourist destinations.
It’s the first accord NYC & Company has signed with a destination marketing body on the African continent.
Sixty million tourists visit New York City annually, while the Mother City welcomes five million visitors per annum.
The cities’ destination marketing organisations have now collaborated to share best practice in tourism marketing and exchange marketing tools to boost these figures even more.
Cape Town Tourism CEO Enver Duminy says the two-year partnership holds the promise of amplifying the city’s holiday destination appeal.
“They have bus shelters across their five boroughs where they’ll give Cape Town tourism to run our campaigns on the bus shelters, not only speaking to the international tourists that are coming to New York but also the 10 million citizens living in New York.”
It has the potential of reaching an estimated 17.6 million media impressions.
In return, Cape Town offers equivalent marketing opportunities for NYC & Company.