Cape Town is on course to becoming one of the world’s top ‘Halaal Travel’ destinations, with the Western Cape’s Project Khulisa targeting several Gulf states.
According to Wesgro, the Western Cape’s promotion agency, visits from Gulf Cooperation Council tourists are increasing year-on-year.
To this end, it has entered into a partnership with dnata World Travel to promote Cape Town and the Western Cape in all of the GCC states.
“At present, the global Muslim population stands at 1.6 billion, with around 60% being under 30,” says Wesgro. “This vibrant, family-orientated market has radically increased its tourism spend in recent years.
“We are well-positioned to increase our share of that market due to the strong cultural similarities between our regions.”
According to the 2015 MasterCard-Crescent Rating Muslim Travel Shopping Index, South Africa is the world’s ninth-best non-Organisation of Islamic Cooperation destination for OIC travellers.
The Western Cape desperately wants a slice of the $151-million Muslim travel market worldwide, and is hoping that Project Khulisa promotes “a more enticing Halaal tourism destination”.