The South Pole is now home to a newly revamped luxury hotel for the rich, the intrepid and the famous, with heated domes, fur throw blankets, gourmet meals and once-in-a-lifetime encounters with Emperor penguins.
To mark their 10th anniversary, the White Desert hotel in Antarctica has undergone a complete overhaul in its bid to bring luxury to the South Pole.
Heated dome pods shelter guests from the bitter cold, sleep them in plush double beds, and serve up gourmet meals prepared by a professional chef who cooks for the Formula 1 team when she's not in the Antarctic.
Sleeping Pods at the White Desert Antarctica. Credit: White Desert Antarctica
It's quite a feat to try to import luxury to a place that can legitimately be called the middle of nowhere.
But dining chairs are warmed by fur throws, beds are backed by decorative fabric and bamboo headboards, floors are hardwood, and amenities like hot showers, sustainable toiletries and writing desks help guests temporarily forget that they're at the edge of the world.
Items for the refurbishment were flown in from Cape Town.
Even before it underwent its makeover, the property's uniqueness has also attracted the likes of Prince Harry and Bear Grylls.
Activities in this final frontier include ice climbing, trekking the otherworldly landscape, exploring ice caves, visits to the Geographic South Pole - the lowest point on earth - and encounters with colonies of Emperor penguins. Thousands of them.
The hotel debuts its new look in November. Due to harsh weather conditions, it's only open for two months, November and December.
Seven to 11-night itineraries cost €64 000 ($71 500 USD).